About HHI
Leadership Team
Scott Danielson
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Scott Danielson is a strategist, designer and entrepreneur who creates high-impact, high-value, customer-centered products and services worldwide.
With more than 25 years dedicated to designing, developing and launching brands and branded experiences, Scott has led major initiatives for many great companies including: AOL, IBM, NBC, HBO, ESPN, BBC Television, Microsoft, and UnitedHealth Group.
His passion is health care innovation--with a special focus on improving the patient-experience and facilitating self-care through technology.
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David M Nichols
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David specializes in turning customer experiences into business value. He has a demonstrated track record of bringing inventive yet practical solutions to complex business problems--particularly within quickly changing market spaces.
A former UnitedHealth Group executive, David led the development of an innovative new business, UnitedHealth at Home, from ideation to $10M funded business case and then to commercial launch and operation.
Prior to UnitedHealth Group, David held senior roles in corporate development, Internet solutions consulting (eMarkets/ trading extranets), and sales force development. David started his career leading employee benefits delivery projects for Hewitt Associates. David received his MBA from Northwestern University’s Kellogg School of Management and his BA from DePauw University.
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The HHI Network
HHI calls upon a talented network of professionals to deliver insights, and ultimately value, for our clients. We are continually building and expanding our network. If you have a demonstrated track record of delivering unique and innovative value to healthcare and wellness clients, we'd like to meet you.
Here are a few of the disciplines that HHI utilizes:
Innovation Seeding
- Market scanning
- Workgroup facilitation
- Co-creation
User Experience Research
- User interviews
- Deep ethnography
- Touchpoint capture and analysis
Design and Visualization
- Design sketching
- Interaction development
- Web / Mobile application development
Product and Service Development
- Innovation funnel design and management
- Rapid prototyping
- User testing and validation
Business Case Development
- Value case development
- Partnership development
- Organizational design
- Financial modeling